About Us

SODA Auctions was founded in 2004 as a Dealer Assistant Trained by eBay Motors.  Our organization consisted of 3 individuals with a passion for customer service and a desire to help car dealerships be successful on eBay Motors.

Since then SODA Auctions representatives have listed over 10,000 vehicles on eBay for dealerships in San Antonio, Austin, Dallas, Houston, and everywhere in between!  In addition, in 2008 SODA became the Authorized Representative for HomeNet in the San Antonio and Austin areas and now handles inventory management, photography, exports to AutoTrader.com, Cars.com, Vehix and more for some of the largest dealerships in South Texas!

SODA Auctions is not and has never been about us—it’s about YOU!  We pride ourselves on our customer service and our flexibility.  For the last 5 years we have been providing car dealerships with whatever they need to experience success online—whether they use eBay, AutoTrader.com, Cars.com, their dealer website, or anything else!
We invite you to experience the SODA difference—faster response times, better customer service, higher closing ratios, and more online sales for your dealership than you’ve ever experienced before!

Click on Contact Us or Services to see some of the excellent services that we provide for dealerships all over Texas.

Employee List

Don’t be fooled by our size!  We may be small in numbers, but we make up for it in quality of service!  Check the list below to contact us or to contact your representative.

Joshua McFall - President

As Co-Founder of SODA, Josh has over 6 years experience in helping dealerships to be successful selling vehicles online using eBay, Craigslist, AutoTrader.com, and dealership websites.

Phone:  (210) 568-7700
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Abby Johnson - Director of Operations

As the first employee of SODA, Abby has worked with nearly every one of our dealer customers, and continues to play an integral role in eBay, GMAC, and Lot Management services for dealers in San Antonio and Austin.

Phone: (210) 273-6024
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Katie Anderson - San Antonio Route Manager

Katie joined SODA as a Route Manager for the San Antonio area dealing mainly with Lot Management and eBay listing services.  She brings 7 years of Lot Management experience with her.

Phone: (210) 781-6444
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Ross Kyker - Austin Route Manager

Ross comes to SODA as a Route Manager with nearly 6 years of automotive experience. Working first at a dealership as an Internet Manager, then for two leading automotive software companies, Ross brings a general overall knowledge of what it takes to sell a vehicle online.

Phone:  (813) 830-8848
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Brittany Randolph - Route Assistant

Brittany joined SODA in 2009 as a Route Assistant and has quickly become our very own Jack of all trades!  She assists with billing, inventory management, customer service, and more.

Phone:  (210) 568-7700
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Jacob Cajas - Austin Route Manager

Jacob joined SODA in August, 2009 as part of the acquisition of his company PixOnWheels. Jacob has worked with Austin Car Dealerships for over 2 years helping them to effectively promote their inventory online. He brings that knowledge and his previous relationships with him to SODA.

Phone:  (512) 947-9867
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Scott Frazier - Route Manager, Dealer Marketing Services

Scott began working with SODA in 2010 to launch our Dealer to Dealer sales through OpenLane and GMAC SmartAuction.  He also assists in Inventory Management services and photography. Scott's previous experience was in Dealer Marketing software and his "outside the box" mentality has helped hundreds of dealers to increase their online sales. Need some new marketing ideas? Ask Scott!

Phone: (972) 273-0472
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Jennifer Wigdahl - Office Manager, Customer Support

Jennifer Wigdahl became a part of the SODA team just in time for our 2010 expansion! She brings extensive clerical and customer service experience with her and will be helping our customers with changes, updates, and solutions.

Phone:  (210) 568-7700
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